26/02/2026

ONLINE SEMINAR

AI & SEO Seminar

The future of Search Engine Optimization

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SEO has evolved more in the last 6 months than in the previous decade. It is no longer just about keywords and backlinks - it is about scaling through AI integrations and securing visibility within the generative models that are redefining search behavior.


In this seminar, we dive deep into the advanced AI marketing workflows we use at Obsidian to dominate the search landscape in 2026. We will move beyond basic prompts to show you how AI acts as a strategic partner in content intelligence and technical optimization.

Join us for a 3-hour online seminar on the future of Search Engine Optimization on February 26th. Register now and master the frameworks that are making manual SEO processes a thing of the past.

3-hours that dives into the most important topics right now

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We’ll share our own methods and frameworks

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You’ll receive all the slides afterwards

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  • This 3-hour intensive session breaks down exactly how to weave artificial intelligence into your core marketing strategy.
  • We will pull back the curtain on how we use Make.com and Gemini to automate high-quality content production and technical audits.
  • Discover how to optimize for Generative Engine Optimization so your brand becomes the preferred source for ChatGPT, Gemini, and Perplexity.



Key takeaways:

Sign up for our online seminar here:

Practical information:

Date: February 26th

Where: Online Webinar, you will receive link after sign up

Price: Free webinar

Casper Høeg
Pedersen

Head of Programmaic SEO

Obsidian

Digital Marketing Strategist

Obsidian Helsinki

Sonja
Holopainen

Partner & Content Strategist

Obsidian Helsinki

Jaakko
Soudunsaari

Engagement Partner & AI Lead

Obsidian

Nicklas
Lindby

The speakers are...

Emil Kristensen

CMO

Dreem

Halfdan Timm

Co-founder & Partner Obsidian

Program

09:00-09:10

Introduction to the New SEO Reality

GEO: Securing Visibility in ChatGPT and Gemini - Jaakko Soudunsaari

09:10-10:00

10:05-11:00

AI-Driven Content Scaling with Make.com & Gemini - Sonja Holopainen & Casper Høeg Pedersen

Short break

11:00-11:05

Your New AI SEO Colleague: From Prompts to Custom GPTs and Autonomous Agents

11:05-12:00

Short break

10:00-10:05

Generative Engine Optimization (GEO) is the next evolution of search. We examine how AI models select their sources and provide concrete steps to ensure your brand is cited when users search directly within AI interfaces.

Discover how to build hundreds of high-quality landing pages through intelligent automation. We will walk through the technical setup and prompt engineering required to ensure Google indexes and ranks your automated content.

It is time to stop treating AI like a chatbot and start treating it like a workforce. In this closing session, Nicklas & Jaakko will take you through the evolution of using AI for SEO. From strategy and tactics to execution.


We start with the fundamentals of advanced prompting, move into building Custom GPTs that act as specialized colleagues, and finally reveal the future of Autonomous Agentic SEO—where AI agents plan, execute, and optimize tasks with minimal human intervention. Leave with the blueprint to build your own AI SEO team.

We kick off with an overview of the seismic shifts in search behavior and what they mean for your strategy.

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