Beyond Keywords: Building B2B Authority for Search and AI

AI is reshaping how B2B buyers discover, research, and evaluate suppliers. To remain visible, brands need to move beyond keyword rankings and make their expertise clear, credible, and easy for both people and AI systems to understand.

This practical webinar explores how to build B2B authority in an evolving search landscape. You’ll learn how to strengthen E-E-A-T signals across your website and external platforms, such as LinkedIn, and how to structure content using clear language, natural definitions, and expert insights that AI engines can understand, trust, and cite.

Designed for B2B marketing managers, CMOs, digital strategists, and content leads, the session offers practical guidance on increasing visibility across both traditional and AI-driven search.

Ready to future-proof your marketing? Register using the form to reserve your place. Participation is free, and all registrants will receive the presentation afterwards.