Content Masterclass: How to achieve creative success on social media in 2026
Wednesday, August 19th · 9:00 AM – 12:00 PM
A 3-hour event that goes into depth with the most important thing for achieving creative success.
Content has never been more important for your digital success — regardless of industry, platform and target audience. But there have also never been greater demands on the content you throw advertising dollars at.
You need to ensure that users stop in their feed, that they actually watch your video, engage, and above all: that they remember your brand.
Today, this requires creative diversification. This does not mean that you necessarily have to produce more content, or that you have to go out and dance on TikTok. It means that you have to produce better content that stands out and works — today and in the future. That's why we dedicate 3 hours to a Content Masterclass. Because the absolute most important thing in your advertising is what you put into it.
What you will learn
- The foundation: Ensure the right foundation — from the right light and microphones to understanding the video's structure in hooks, length, and scripts spiced with sensory effects.
- Content formats that work: Get served our top ad formats. We show concrete examples, reveal why they perform, and how AI can play you significantly better in your production of video and statics.
- Target group & Funnel: Learn to master your personas. We dive into content diversity and show you exactly which content belongs at the top, middle and bottom of your funnel.
Sign up
Date
Wednesday, August 19th · 9:00 AM – 12:00 PM
Where
Online — link sent directly to your inbox
Price
Free
Resources:
All participants will be sent slides and access to our knowledge base and templates afterwards.
Program
09:00 – 09:10
Welcome and today's program
Speaker: Olivia & Hanna
09:10 – 10:00
Chapter 1: The Foundation
Speaker: Olivia & Andreas
We review equipment, relevant programs, and when your video should be short rather than long. You will learn how to build a video with razor-sharp hooks, sensory tools (sound, movement, text overlays) and scripts that retain users.
10:00 – 10:05
Short break
10:05 – 11:00
Chapter 2: Content formats & AI — What works right now?
Speaker: Kasper & Hanna
We look at the ad formats that are generating the best results right now. We use concrete examples and explain why they work (and which trending fads you should avoid). We also look at the balance between video and images (static), and how AI can be both your best friend and worst enemy.
11:00 – 11:05
Short break
11:05 – 12:00
Chapter 3: The target group
Speaker: Olivia & Hanna
The best content fails if it doesn't reach the right person at the right time. We dive into awareness journeys and look at who you're really talking to. You'll learn how to create content diversity and gain a full understanding of the funnel logic that dictates which content converts where.
The speakers are...
Olivia Lindegaard
Obsidian
Hanna Sivonen
Obsidian Helsinki
Andreas Drejer
Obsidian
Kasper Kristiansen
Obsidian