Free webinar · 29 October 2026 · 9:00 · 45 min · Online
Fluent isn't finished
Thinking, Fast and Slow in the age of AI content creation
AI drafts read well, so we approve them fast. This practical webinar shows you how to catch what the fluency hides – before your readers do.
Save your seatEveryone checked it. They checked the wrong thing.
Picture a thought-leadership article drafted with AI in minutes. Two colleagues review it in twenty. It goes live. Weeks later a prospect asks where a key number comes from – and nobody knows. The number came from the draft. The part the buyer cared about was never in it.
Nobody was careless. That's the problem.
Your brain answers an easier question
Daniel Kahneman showed that when a question is hard, we quietly answer an easier one without noticing. When we review AI content, the hard question is "Is this worth publishing?" What we actually answer is one of these:
- •Does it read well?
- •Is anything obviously missing?
- •Does it just need polishing?
- •Does it look good overall?
That's why fluent drafts get approved too fast.
In 45 minutes, you'll get
- •A live test. Decide in 30 seconds whether you'd publish an AI draft – then see what you missed.
- •Four editing techniques, one for each easy question, applied to the same draft.
- •Prompting and context set-ups you can copy, so the gaps show up before the draft does.
- •A one-page checklist for you and your team.
Who it's for
Marketers, content leads and agency people who use AI to create content that goes out under their name – or their client's.
Agenda
- 01The 30-second test: would you publish this?
- 02The easier question – what just happened in your head
- 03Why AI content passes every easy question
- 04The slow pass: four techniques, one draft
- 05When to go slow – and when fast is fine
- 06Q&A
Save your seat
We'll send the joining link and a calendar invite. You'll also get the recording.
Your speaker
Jaakko Soudunsaari
Partner
Obsidian Helsinki
FAQ
- Is it free?
- Yes.
- Will there be a recording?
- Yes – every registrant gets it, whether or not you attend live.
- What language?
- English.
- Do I need to prepare anything?
- No. Bring your judgement – we'll put it to the test.